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Leveraging Digital Technology to Reduce Maternal and Newborn Mortality in Africa

Since inception, my Startup - Babymigo has registered over 250,000 users and reached over one million parents across multiple locations in Nigeria including vulnerable women in hard-to-reach areas with trusted and culturally relevant information, tools and resources for pregnant women and mothers with babies between 0-6 years old.

I am Kemi Olawoye, CEO/Co-Founder of Babymigo, Nigeria’s fastest growing pregnancy and parenting community. Babymigo is a platform that provides access to expert-led health information (such as vaccination reminders, antenatal care, Q & A services) and hyperlocal childcare services to pregnant women and parents via SMS (Text), App and Web portal.

Every day, approximately 830 women die from preventable causes related to pregnancy and childbirth with 99% of them being from developing countries such as Nigeria, where the lack of education is as much a cause of this as poor health care is. A study by WHO on Maternal Health in Nigeria (2019), revealed Nigeria as one of the worst places to give birth in the world. A Nigerian woman has a 1 in 22 lifetime risk of dying during pregnancy, childbirth or from postpartum related causes; whereas in developed countries, the lifetime risk is 1 in 4900.

We offer a trusted support network for expecting moms and parents. In addition, our platform allows users to ask and receive questions from experts, consult with doctors virtually regardless of location, leverage tools including the immunisation calendar among several others.

How It Started

I had previously worked as a Physiotherapist in a private hospital in Nigeria and led the women's health unit of the department. During this time, I interacted with several pregnant women who constantly shared their struggles with me. These challenges included untimely access to trained medical personnel, lack of culturally relevant health information, resources and tools, inadequate hyper local support services among several others.

Subsequently, I met my co-founder who had a similar experience working in a Primary Health Care Centre. We decided to leverage technology to solve the problem and founded Babymigo.

Babymigo 2.0

Babymigo recently went through an upgrade with new and exciting tools. Our new platform features a more user friendly and engaging feed specially curated for individual mums. Babymigo 2.0 allows users to ask questions and get answers quickly from other users and verified medical practitioners. It also supports chatting features, which allows users to interact directly with experts in the field. Furthermore, users can access over 30 community groups specific to interest areas, filter for specific discussions and search for users or mothers within a particular age group or location.

In addition, the platform allows users to book appointments just as it provides information about events and pregnancy classes. Plus there is access to a plethora of articles and resources about child care and pregnancy. It is an all in one package for mothers and parents across Africa.

Our Vision

At Babymigo, we believe the 400 million mothers in Africa deserve access to an inclusive support system to help make informed decisions during pregnancy and parenthood. This is a fundamental human right and we are committed to being the most trusted ally for mothers in the pursuit of good health and well-being.

Our vision is to help empower 50 million parents to raise a healthy family thereby reducing avoidable maternal and infant mortality in Africa.

Empowering Women

As a female-led and women focused company, Babymigo is constantly working on and developing innovative solutions and resources to equip and empower pregnant women and parents. Babymigo identifies with women across the world particularly African women who are faced with inconceivable challenges in a bid to successfully combine parenting with building a career successfully.


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