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Graphic Designer Brief

  • 7 hours ago
  • 3 min read

Making Your FemTech Work for All Women: Guide Design & Production


Project overview

We are producing a publicly available practical guide for FemTech founders, product teams, and investors. The guide will help people embed inclusive design into women’s health technology from the ground up.


This is the flagship output of a collaboration between UCL Innovation & Enterprise and One HealthTech.


Background materials

To support the creative approach, please review the background materials below:


What we’re looking for

We are looking for a graphic designer to take a near-final written draft and turn it into a compelling, accessible, high-quality publication that brings the work to life.


Rather than simply formatting a document, we want someone who can help shape how the guide feels and lands: making it engaging, clear, credible, and useful for the people we most want to reach.


This guide sits at the intersection of women’s health, innovation, and inclusion. It should feel thoughtful and contemporary, with a strong sense of purpose. We want the finished output to feel warm, confident, and well-crafted, helping the ideas travel further and making the content easier to absorb, share, and act on.


We would welcome a designer’s input on how best to use layout, visual hierarchy, illustration, iconography, pull-outs, case study treatment, and other design devices to make the content more vivid and usable.


Scope of work

The designer would:

  • Develop a strong visual approach for the guide, aligned with the overall tone and partnership context

  • Design and lay out the full publication from a near-final manuscript

  • Translate complex written content into a format that is visually engaging, intuitive to navigate, and easy to use

  • Create or source simple visual elements where helpful, such as icons, section devices, illustrations, pull-out styles, or other supporting assets

  • Ensure the final design is accessibility-conscious and suitable for broad public use

  • Produce a core guide output for digital distribution and download

  • Develop a small set of supporting visual assets for dissemination across LinkedIn and web channels, drawing from the guide’s look and feel


Design approach

We are not looking for something overly clinical, generic, or corporate. The design should feel:

  • Warm

  • Credible

  • Accessible

  • Contemporary

  • Human


The content is grounded in evidence and practical insight, but it is also values-led and people-centred. The visual approach should reflect that balance.


Accessibility

Accessibility is a core requirement, not an add-on. The final output should be designed with inclusive use in mind, including:

  • clear typographic hierarchy

  • strong legibility

  • accessible colour contrast

  • thoughtful use of layout and navigation

  • image and asset choices that can support accessible use across formats


Outputs

We would like the final package to include:

  • a polished, accessible guide for digital download and sharing

  • a print-ready PDF version

  • editable source files

  • standalone visual assets created as part of the process

  • 3 LinkedIn visuals

  • 2 website visuals

We are open to the designer’s recommendation on how best to approach the visual system and asset set so that the work feels coherent across the guide and supporting communications.



Budget

£1,500 fixed fee

This should cover the full scope of work, including design development, up to 3 review rounds, and final file delivery.


Timeline

  • Designer onboarded by: 16 March

  • Initial design period: by 30 March

  • Further feedback and light iteration may follow, informed by co-development sessions


Deliverables/handover

On completion, we would like all final files supplied in appropriate formats for use and future editing, including source files and exported assets.


How to respond

Please share to info@onehealthtech.com

  • a short expression of interest

  • examples of relevant previous work

  • confirmation of availability across the timeline and fee confirmation within the stated budget


Please note: as this work sits within a UCL grant, payment will be processed via Unitemps. If you’re the successful designer, we’ll support you to get onboarded and set up on the system.

 
 
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